UX Design Director
Designing Human Experiences that shape Digital Products and inspire Brands
I lead teams to create emotionally intelligent, user-centred ecosystems—where every product and brand interaction is designed to enrich lives and drive lasting value.
With 15+ years leading cross-functional teams across SaaS, B2B, fintech, and AI, I architect design systems and frameworks that mature organisations, accelerate delivery, and drive measurable business outcomes.
My leadership philosophy centres on systems thinking, emotional intelligence, and executive collaboration.
Leadership Impact Highlights
Currently
Scaling and Leading Design at Global Relay
Faster delivery, cross-team impact, industry leader
Global Relay needed to elevate its user experience and scale its design function to support rapid product growth in regulated industries.
As Senior UX Design Manager, I lead and grow the design team, support them adopt and improve design systems, and advocate design and our user-centred process across product and engineering teams.
Accelerating the delivery of new features, improving cross-functional collaboration, and contributing to Global Relay’s reputation as a leading provider of compliant communication solutions for enterprise clients.
Previously
Transforming Design Culture at Kantan (OVO)
Unified experience, increased engagement, growth
Kantan required a design-led transformation to unify its brand and product experience during a period of rapid scaling.
As Head of Design, I led the end-to-end redesign of Kantan’s digital ecosystem, introduced new design operations, and mentored teams through organisational change.
Unified product and brand experience, increased user engagement, and positioned Kantan for growth in competitive markets, until fully adopted by OVO Energy.
Shaping Vision and Brand at Tigerspike
Enhanced reputation, inspired teams, design awards
Tigerspike sought to differentiate itself in a crowded digital product landscape and needed a clear, visionary brand identity.
As Product Design Lead & Global Head of Brand, you shaped Tigerspike’s vision, led global branding initiatives, and coached teams to deliver consistent, high-quality experiences.
Enhanced company reputation, inspired teams across regions, and contributed to Tigerspike’s recognition for design excellence.
Driving Innovation at Brill.app
Award-winning, rapid note digitization, agile team
Brill.app set out to solve the problem of lost productivity after workshops, where professionals wasted hours manually digitizing handwritten notes and sticky notes.
As Product Design Lead & Co-founder, you led a small, agile team to design, build, and launch a mobile app that digitizes notes 200x faster than typing, with seamless export to tools like Jira, Trello, and Slack. You directed product vision, UX/UI, creative direction, and marketing while fostering close collaboration between design and engineering.
Brill.app was recognized by Apple as “App of the Day” (twice), featured as “New Apps We Love,” and won the 2020 Innovation Award. It launched on both iOS and Android within a year, earning acclaim for its speed, usability, and adaptability—especially as the team quickly pivoted features in response to the changing needs brought on by the pandemic.
Systems Thinking & Frameworks
I believe real impact comes from connecting the dots—putting Human Experience at the centre, then building Digital Products and Brands that work together seamlessly. My approach is all about designing systems, not just screens, so every part of the user journey feels intentional and effortless.
How I Make It Happen
Systems Thinking: I see the big picture and design frameworks that align teams, products, and brands around what users truly need.
Design Systems: I build scalable toolkits that let teams move fast and stay consistent, no matter how complex the challenge.
Collaboration: I bring people together—across disciplines and departments—to solve problems holistically and drive results that last.
I help organizations move beyond one-off solutions—designing ecosystems where human experience, digital products, and brands amplify each other for sustainable, measurable impact.
Leadership, Collaboration & Mentorship
A collaborative platform I founded to support designers, teams, and organizations through mentorship, consultation, and creative partnership.
At Bitniks, I help individuals and companies grow by offering guidance on design strategy, design thinking, and career progression—empowering others to create impactful, human-centred work.
BITNIKS DESIGN ENSEMBLE
BITNIKS DESIGN ENSEMBLE
Thought Leadership
Great design doesn’t happen in a vacuum—it’s the result of strong leadership, shared vision, and systems that empower teams to thrive.
Insights
& Frameworks
Human-Centered Systems Thinking
My design philosophy is rooted in the belief that technology should serve people—not the other way around. I approach every challenge as part of a larger ecosystem, balancing user needs, business goals, and technical realities to create solutions that are both meaningful and sustainable.
Building Scalable Design Systems
Throughout my career, I’ve led the creation and implementation of robust design systems for organizations like Kantan and Global Relay. These systems empower teams to deliver consistent, high-quality experiences, accelerate development, and maintain brand integrity at scale.
Principles That Guide My Work
Technology serves humans. Design is not art—it’s purposeful. The experience belongs to the user. Great design is invisible. Simplicity is the ultimate sophistication
Featured Content
& Publications
The Done vs Perfect Dilemma
Featured on UX Design Medium and in my newsletter. Exploring the tension between “good enough” and “never finished” in product design—and how to balance quality with progress.
Read on Medium →
Designing in the Age of AI Agents
What’s changing? What’s still essential? And what kind of designers will thrive in this weird, wonderful new world?
Read on LinkedIn →
Design Can Be the Light
From my Designverse newsletter archive. On the responsibility of designers to shape ethical, inclusive digital spaces—and the power of design to drive positive change.
Read on Designverse →
Speaking, Media
& Community
Jury Member, European Design Awards 2025
Selected as one of 21 leading design experts across Europe to evaluate and celebrate the continent’s most inspiring creative work, bringing a human-centered and strategic perspective to the panel.
Speaker & Guest Lecturer
Regularly invited to share insights on design leadership, systems thinking, and product strategy at conferences, industry events, and academic institutions across Europe.
Editorial Contributor, +DESIGN Magazine
Editor and writer for Greece’s leading design publication, contributing thought pieces and interviews that advance the conversation around digital product, brand, and UX design.
AI & Innovation
Why AI Matters in Design. Artificial Intelligence is transforming the way we design, build, and scale digital experiences. As a UX Design Director, I see AI not just as a tool but as a catalyst for innovation—empowering teams to work smarter, uncover deeper insights, and deliver more meaningful user experiences
My Approach to AI & Innovation
Human-Centered AI: I use AI to amplify creativity and empathy, not replace them. My focus is on leveraging AI to enhance human experience, streamline workflows, and unlock new possibilities for product and brand innovation.
AI-Driven Design Process: From rapid prototyping and research analysis to content generation and workflow automation, I integrate AI into every stage of the design process—helping teams move faster and make better decisions.
Continuous Experimentation: I actively explore and test emerging AI tools, sharing practical insights and methods through my writing and mentorship, so others can benefit from the latest advancements