About
I’m a product design leader based in London, working at the intersection of strategy, technology and human behaviour. I help organisations turn complex products into clear, trusted systems that support better decisions.
Over the past decade, I’ve led distributed teams across fintech, SaaS and AI, working closely with product and engineering to deliver measurable business outcomes. My focus is on building products people trust and environments where strong thinking and ownership can thrive.
Beyond hands-on leadership, I’m a founder, mentor and writer. I created Bitniks to support organisations and design leaders through strategic consulting and coaching. I also share insights on product, leadership and emerging technology through my newsletter, Designverse.
Download my CV
What I do
I help teams move from fragmented experiences and slow decision-making to clarity, alignment and confident delivery.
This often means:
Simplifying complex workflows and high-stakes journeys.
Defining experience principles that guide trade-offs.
Aligning design, product and engineering around shared outcomes.
Building systems that scale quality and speed.
Coaching designers and emerging leaders.
What I care about
Clarity creates trust.
Speed is a product feature.
Systems enable autonomy.
AI should augment, not replace, human judgment.
I’m particularly interested in how intelligent systems can support better decisions, especially in regulated or high-risk environments where transparency matters.
Background
I’ve worked across agency, startup and enterprise environments, from early-stage product building to large-scale transformation.
At Global Relay, I lead a distributed design team working across mobile, desktop, and web, supporting complex communication workflows for financial institutions.
Previously, I led design at Kantan during rapid growth and its integration into OVO Energy. Earlier, I helped define product and brand direction at Tigerspike and co-founded Brill, an award-winning mobile product recognised by Apple.
These experiences shaped how I think about scale, ownership and the balance between long-term vision and fast delivery.
Writing & Speaking
I write about product, leadership and the role of design in shaping strategy through my newsletter, Designverse. I also speak and mentor across Europe, focusing on complexity, decision-making and the evolving role of design in the age of AI.
I’m also a jury member for the European Design Awards and mentor designers at different stages of their careers.
Outside work
I enjoy good coffee, cinema, football, and spending time with my family. I grew up in Thessaloniki, lived in Athens for many years, and now call London home. I spend my summers in Greece.