Case Studies

I help organisations turn complex products into clear, trusted experiences that scale.

Below are selected examples of how I’ve shaped product direction, built strong teams and delivered measurable impact across fintech, SaaS and AI.

Global Relay
Enterprise platform

Designing clarity and trust in compliant communication

Faster delivery, stronger consistency and reduced design debt across a complex, regulated product ecosystem.

Platform UX · Regulated fintech · 20+ product squads

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Kantan (OVO)
Organisational change

Unifying product and brand during rapid scale

A coherent, scalable experience that increased engagement and supported integration into OVO Energy.

B2B/B2C product · Ecosystem redesign · Organisational change

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Brill app
0→1

From idea to award-winning product

0→1 mobile product recognised by Apple for speed, usability and innovation.

Startup · Mobile · Product–market fit

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Tigerspike
Global leadership

Building a differentiated global design vision

Stronger brand positioning, global consistency and recognition for design excellence.

Global · Brand + product · Leadership

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Selected additional work

These are shorter references that highlight range across sectors and contexts.

United Nations WFP
Mobile apps for the UN World Food Programme

Improved usability and emotional connection to support beneficiaries and increase recurring donations. Product/UX design on mobile app experiences supporting WFP’s mission. 

Public sector · Mobile UX · Human-centred impact

Emirates Airline
Apple Watch app (day-one launch)

Designed a glanceable travel companion with real-time flight updates, gate changes and boarding pass access. Product Designer helping Emirates explore experience design for Apple’s first Watch platform.

Wearables · Travel · Real-time notifications

Intelligence
0→1 data analysis & visualisation tool

Designed an analytics product that helped clients act on insights and make smarter, data-driven decisions. Product Design Director leading end-to-end design for a data visualisation product. 

0→1 product · Data visualisation · Decision support

Education Perfect
Rebrand + website redesign

Repositioned the brand and refreshed the website to support global growth and expansion into new markets. Design Director leading rebrand and website overhaul aligned to business strategy

Brand repositioning · Web redesign · Growth enablement

I’m increasingly focused on platform thinking: connecting products, services and data into coherent ecosystems. I see AI and automation as an opportunity to move from passive interfaces to active decision support, helping people and businesses understand complexity and take the right next step.

How I approach complex products

Clarity first

Systems thinking

Speed & coherence

Ownership