Leadership

Introduction: My Leadership Philosophy

As a UX Design Director, my mission is to create environments where people, products, and brands thrive together. I believe leadership is about empowering others, fostering a culture of trust and learning, and aligning design with business strategy to drive meaningful impact. My approach combines systems thinking, mentorship, and a relentless focus on the human experience.

What leadership means to me

Empowering Teams

I prioritize building high-performing, multidisciplinary teams—supporting their growth, autonomy, and well-being.

Strategic Vision

I connect design to business goals, ensuring every initiative delivers measurable value.

Mentorship & Growth

I mentor designers and managers, helping them navigate career progression, develop leadership skills, and achieve their aspirations.

Collaboration

I champion cross-functional alignment, working closely with product, engineering, and executive stakeholders to drive unified outcomes.

Continuous Learning

I foster a culture of experimentation, feedback, and ongoing development.

Signature Leadership Achievements

Scaling Design
at Global Relay

Challenge: Elevate user experience and scale the design function to support rapid product growth in regulated industries.

My Leadership: Built and led a rapidly expanding design team, introduced robust design systems, and embedded user-centred processes across product and engineering teams to drive consistency, efficiency, and innovation.

Team size

12

Offices

LDN & VAN

Transforming Design Culture
at Kantan

Challenge: Unify product experience and brand, during a period of rapid scaling.

My Leadership: Led end-to-end redesign, introduced new design operations, and mentored teams through organizational change

Products

B2C & B2B

Responsible for

UX and Brand

“Nassos is a strong strategic thinker and has the ability to create a vision for the product that brings together deep customer insight and a strong conviction on where we want to take the experience of our users with the product. Nassos has been a thought partner to me throughout his time at Kantan and his thinking continues to shape the direction of the product. Nassos is also a great team player and has developed strong relations of trust with our product and engineering teams. I recommend Nassos to any team that is looking for a designer who can bring a strong point of view on product experience and execute it to pixel perfection.”

— Fouzan Ali, CEO Kantan

Leading Innovation
at Brill.app

Challenge: Professionals were losing valuable time and momentum after collaborative workshops, spending hours manually digitizing handwritten notes and sticky notes into various digital platforms and project management tools

My Leadership: Product Design Lead & Co-founder at 107% Startup Studio, I led a small team of four in creating Brill.app, a productivity application that helped professionals digitize handwritten notes 200x faster than typing. I wore multiple hats, directing product design, UX/UI design, branding, and marketing efforts while guiding the team through rapid iteration cycles.

Recognition

Apple “App of the Day” (twice), “New Apps We Love,” Product Hunt “Product of the Day,” 2020 Innovation Award

Core Team

5

Impact

200x Faster

Digitizing notes vs. manual typing

“Nassos is a really talented Product Designer and an inspiring Director. He has exceptional expertise in leadership, coaching and motivation. His natural talent in conjunction with his inquisitive mind has allowed him to become one of the most charismatic designers I know. He’s ambitious and always gets the job done, and with outstanding results.”

— John Anagnostou, Staff Product Designer @ Meta

Shaping Vision and Brand
at Tigerspike

Challenge: Tigerspike was at a pivotal stage, aiming to evolve from a service-focused agency into a global leader in digital innovation. The company needed a unified vision and a compelling brand identity that could inspire both clients and teams across continentsnents

My Leadership: As Products Design Director and Head of Brand, I led the redefinition of Tigerspike’s mission, messaging, and visual identity to match our global ambitions. I initiated and grew a digital products department focused on big data and visualization, and mentored teams across London and internationally. By re-engineering design processes and fostering a culture of creativity and ownership, I empowered our teams to deliver strategic, user-centred solutions for major clients like Apple, Emirates, and the United Nations.

Major Clients & Projects

Apple, Emirates, United Nations, Loyds Bank, BP

Global Teams

10+

Offices

5

“I really enjoyed working with Nassos over the years at Tigerspike and hope to work with him again in the future. I've always been inspired by his work. He has my utmost respect. He is a great problem solver, with such a great eye for design and of course a photo :-) He really helped to shape the Tigerspike vision and brand.”

— Alex Burke, CEO Tigerspike

Building Bitniks Design Ensemble

Challenge: Create a platform for design collaboration aiming at innovative, sustainable design and support for the creative community.

My Leadership: Founded Bitniks, recruited and mentored multidisciplinary teams, and fostered a collaborative, growth-focused culture

Since

2009

Projects

25+

Collaborations

18

“Nassos can develop a strong strategic product vision be leveraging his deep understanding of design principles while keeping a keen eye for detail, which is evident in every project he worked on. His ability to quickly understand and synthesize complex information and user requirements into simple and elegant designs and user experiences was impressive.”

— Nicolas Blanchot, Director at Radiant Duck

“From my first contact with Nassos, it was clear that he has a very strategic approach to product design. He is a great listener but is also principled and has a wide range of great techniques to design fantastic customer experiences.”

— Cyril Le Roux, Product Leadership Expert

Interested in results and positive impact?